I’ve been working as a professional creative for over 15 years. I’ve held several different roles in a variety of environments, and have designed for a wide range of mediums, including web, mobile + device, video, print and interactive television.

My current focus is on user experience in the device space. What excites me are device ecosystems and how they can extend experiences for people, using quality design as a motivator for adoption.

I live, work and play in the California Bay Area.

Mobile: 510-289-5212

Here are some brands and agencies I have worked with:




06/2013 – Current
Creative Director


10/2012 – 05/2013
Creative Director, Kindle


07/2010 – 10/2012
Associate Creative Director

Helped direct a team of designers, information architects and copywriters, working on brands like Bank of the West, JPMorgan Chase, etc.

Helped lead and execute a full rebrand including identity, presentation, web presence
and signage.
Served as a lead creative on a top 3 bank online redesign which included public and
secure content.


03/2010 – 7/2010
Senior Art Director – Contract

Worked closely with the creative director to reimagine and relaunch Photoshop.com.

Lead creative for the redesign of Photoshop.com, which added additional features that helped increase customer engagement site wide.

80/20 Studio

07/09 – 12/09
Senior Art Director – Contract

Imagined and visualized interfaces for online, mobile and other screen based experiences.

Helped redesign the application interface for the internet’s largest 3D virtual world, Second Life. The redesign helped Second Life increase the number of active users by 40%.

California Academy of Sciences

01/09 – 10/09
Senior Art Director – Contract

As the creative lead, I was responsible for the vision, information design and visual design within the web department, working closely with the department manager and developer.

I was responsible for the refresh of the California Academy of Sciences homepage, adding visual and interactive elements to help visitors experience more about the academy, increasing ticket sales and site traffic.

Tribal DDB

12/05 – 12/07
Senior Art Director – Contract

Worked with a copywriter and creative director to realize numerous online campaigns and interactive websites for Clorox and it’s brands.

Helped develop the first interactive, video-based web site for the Clorox Company. MealsTogether.com featured a sitcom-like family that educated and motivated visitors to select a variety of needs-based questions around each family member’s character in an interactive setting.
Created the first online interactive web site for Brita.

Modem Media

05/04 – 09/05
Senior Art Director

I worked closely with the creative director to help lead a creative team on the Michelin / BFGoodrich account.

Macromedia Inc.

08/02 – 10/03
Contract Visual Designer:

I contracted as a Visual Designer at Macromedia, working on the last two visual redesigns of www.macromedia.com.

Scenic Creative

06/01 – 4/02
Art Director / Senior Designer:

I directed the visual teams at Scenic working closely on all projects with the Client, Creative Director, Lead Designer, Design Technologist and Designer. I also led the visual exploration and final design on all client and internal Scenic projects. I worked on numerous platforms including web, video, sound and motion graphics.

Mediatruck, Inc.

09/00 – 06/01
Art Director:

I directed the visual teams in Mediatruck’s San Francisco and Austin studios, working closely on all projects with members of the Mediatruck teams in the San Francisco and Austin studios. I also design directed all internal projects, including Mediatrucks website (for which I shot all studio photography) and demo reel. I worked on numerous platforms including web, video, sound and motion graphics.

As Design Director, I led the visual exploration and final design of all projects at Mediatruck, including Microsoft’s gaming web site, Zone.com.

Circumstance Design / Rare Medium, Inc.

04/99 – 9/00
Senior Designer:

Worked within the design team on projects like MSN.com, ZDTV, TechTV and the Metro Channel. I was later part of Rare Medium’s Science + Fiction Broadband development group. I designed for interactive TV platforms, DVD, Web, Broadband PC’s and Wireless applications. I also worked closely with the Design Technologist and Designers building full interactive Television prototypes on a variety of set-top boxes.


Art Institute of Southern California

Major: Graphic Design,
Dates Attended: 01/95 to 01/97
Academy of Art College, San Francisco

Major: Photography
Minor: Graphic Design
Dates Attended: 08/94 to 12/94


2008, Webby Award Official Honoree

March 2004, Communication Arts Site of the Week
Redbull Copilot, Supermoto

1997 New Media Invision Award
MostInnovative Technology.

I was part of the development team for AirMedia Live! and designed the AirMedia Live! Award winning product, a wireless information device.

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